Lost in the Noise of Social Media: Finding Authenticity in the Chaos

Sep 18

Growing up, I was the kid who always had her hand in the air…always asking questions. Always wanting to know not just the what but the why and how.

I mean, doesn’t everyone want to know all the deets?

That curiosity is what led me into brand strategy. I love understanding what makes people connect, what makes them stop scrolling, what makes a message stick.

But I’m going to be totally honest, somewhere along the way, social media became overwhelming. I felt like I just became noise in an already noisy social world. I was just posting to stay consistent…to check the box…to be present. I decided to take a break and reflect on what it would take to be authentic and consistent.

But I’m going to be totally honest, somewhere along the way, social media became overwhelming. I felt like I just became noise in an already noisy social world.

That reflection has led to a fresh start. I’ve started a fresh TikTok, not to talk about social media & branding, but to share something more personal, my baking journey.

By doing this, I am giving myself the permission to fall in love with content creation again and to discover how you can be consistent and authentic.

I’ll be documenting my journey to show a real behind-the-scenes look of what it looks like to create from a place of curiosity, vulnerability, and joy.

Here’s what you can expect from me in these updates:

✨ Honest reflections on what it feels like to create again.

✨ How I’m exploring consistency without sacrificing authenticity.

✨ Insights I learn along the way that you can apply to your own content creation.

Here’s to falling in love with creating again,

Chelsea