top of page

Website First Impression Audit

Think of your website to be your digital storefront. Now think of what impression are you making when your potential client goes to your website. Do they feel welcomed? Is it clear on how you can help them? Is there even a checkout counter easy to access for them to buy from you?

If you answered no to any of the above questions, don’t worry! We got this.

# 1 LOGO

Is your logo displayed clearly? This is like your store’s sign. Having a hard to read sign will confuse and potentially lose your visitor.

When I create a logo here are 3 things I keep in mind…

Keep it simple!

Don’t overcomplicate it. Don’t believe me? Name 3 major brands, now think of their logo. How complicated is it? 

Use legible fonts.

Your logo is smaller on your website, so keep that in mind.

Express your brand’s style.

Is your company playful? Professional? Modern? Your logo should invoke an emotion that represents your brand.

  # 2 MENU

Is your menu giving them a clear direction? When creating your menu I have 2 recommendations…

Keep it simple.

Avoid overcrowding by only including the essentials. Use submenus if needed.

Speak their language.

Remember to label in the terms your visitors speak

  # 3 PHOTO

I know you’ve heard the saying ‘a picture is worth a thousand words’ a million times. So here’s to a million and one times. A PICTURE IS WORTH A THOUSAND WORDS. Be sure to invest in high-quality photography. Nothing is worse than having a low-quality image as your first impression.


This is your cash register! How will they do business with you if you don’t provide a button for them to work with you. I highly recommend placing a button on the top right corner and somewhere in your hero section (More on that below.)


This is your billboard that welcomes your potential client! Having a clear and engaging billboard will definitely catch their attention. A great way to audit this section is to try The Grunt Test from Story Brand. If your page can answer these questions, you will be sure to make a good impression!

So ask yourself these questions:

  1. What service do you offer to your clients?

  2. How does that service make their life better?

  3. How do they get your service?


Need some help auditing your website’s first impression? Be sure to drop your info and I’d be happy to send a free custom website audit video.

1 view0 comments


bottom of page