Okay here's the scoop... It doesn't matter if you're in health and beauty, coaching, or lawn care, this recipe is for everyone!
KISS (Keep It Super Simple)
Literally, keep it super simple. The less you have on your plate the more time you have to focus on that task.
For example, I don't recommend you being on Instagram, TikTok, Facebook, LinkedIn, Twitter, etc., juggling an email list, podcast, and a YouTube channel.
That is way TOO MUCH, especially for someone trying to become consistent with their marketing.
So the question is how do you decide?
Create a plan and stick to it!
Okay, so here's how I do this. I begin with dreaming. If nothing was impossible, where would you want your business to be in 3 years from now?
Then I break it down and ask, where do you need to be in 1 year to get to your 3-year goal?
Now that you have your 1-year goal, you can start planning by asking yourself 4 questions...
What marketing tool will help me get closer to your 1-year goal?
What marketing tool would you enjoy doing?
Do you have time to contribute to creating the content for this tool? Now I'm talking realistically, do you have time?
Last but definitely not least, do you have it in your budget to afford this marketing tool?
Once you answer these questions, you will choose your KISS marketing plan. Choose one thing and stick to it for AT LEAST 6 MONTHS!
Consistency is queen!
Have you ever wanted to win the lottery? I mean who wouldn't?!
But you know the saying, you have to play to win? Well, that's the same for your marketing. If you aren't consistently showing up, then your chances of winning are pretty slim.
Having a KISS marketing plan allows you to have the time and energy to stay consistent with your marketing.
Stick to it like the gum on your shoe.
When I say stick to it, I don't mean shame you're self if you miss a day. What I'm saying is keep it as a priority on your schedule. Make the time to keep up with it because 6 months from now you will see the benefits. Trust me!