Resources

SOCIAL MEDIA

  • Canva is a free and easy content creator (social media, presentations, flyers, etc.)

    • Use the link above to receive free credits for free stock photos, elements, and etc.

  • Hootsuite is a great social media scheduler

    • They have a free version, the ability to post on multiple platforms, and super user-friendly.

  • Story Brand is the marketing framework I suggest.

    • Idea is to tell the story of your customer's journey. The link that I have added allows you to write your Brand Script which gives you a step-by-step guide on how to frame this. I use these pieces to create the social media content calendar.

WAYS TO INCREASE ENGAGEMENT

  • Maintain a consistent posting schedule. More is not always better. I recommend 3 times per week in the beginning to maintain consistency.

  • If at all possible, stage the home when posting a picture. If you are unable to, write a post that describes what you envision the potential being:

    • Example: This beautiful 3 bedroom house has a spacious patio. This is the perfect space to spend time with the family. BBQing while the kids are running around. (Then lead to...) Join us on March 20th for our Open House.

  • Create a cute sign that says SOLD. Ask your clients to take a picture in front of the home. This is a good way to show your credibility as well as a testimonial.