Your Why?

This is the core of it all. Why did you start your business? What creates that fire inside of you to get up in the morning to put in those long hours?

Your Customer

Who is the supporter of your product or service? They are your focus! They tell you want they want, and what your business needs.

Your Message

How will you communicate your business to your customer? The biggest thing here is to not to confuse them! 

Your Details

This is the cherry on top. This is your color palette, your fonts, your "flavor". What makes you be you?